Following our Winning through Innovation event "Let new business find you" on 17 June 2011, we were pleased to have the opportunity to interview each of our speakers, including Luke Brynley-Jones, one of the UK’s leading social media experts, around inbound marketing.
In this interview, Luke, as well as answering the questions directed to the other speakers around inbound marketing, was asked specifically for his take on quality versus quantity for social media: is it more important to have many followers on twitter, or should businesses focus on attracting the right kind of follower?
You can see Luke's presentation below.