Let new business find you (part two)
In the second part of our webinar, Chris van der Kuyl and Luke Brynley-Jones continue the discussion on how you can harness the potential of inbound marketing to benefit your business.
About the speakers
Our second speaker is Chris van der Kuyl. Chris is a highly experienced Chief Executive and Non-Executive Director whose expertise combines the start-up, development and market listed business arena in the technology, media and entertainment sectors. Chris is currently Chief Executive Officer of brightsolid, the owners of Friends Reunited, and also one of the world's largest internet family history companies. Chris is Chairman of the Tayforth Group which has interests in video games development, technology and intellectual property and is Chairman of 4J Studios, a next generation video games development studio.
After the event we caught up with Chris to ask him what he thinks the main trends and developments in inbound marketing will be over the next year or two. Watch the interview with Chris.
Our third speaker is Luke Brynley-Jones, one of the UK’s leading social media experts. In 2001 he co-founded the UK’s first social media consultancy, providing online community services for brands such as British Airways, YMCA and Christian Aid. Following on from this in 2005 he launched etribes, the blogging and photo-sharing network. Luke is a regular speaker at social media, PR and marketing conferences in the UK and USA. In 2010 Luke founded Influence People, the social media events and training company. In the past two years he has taught over 2000 businesses to understand and benefit from social media marketing.
We interviewed Luke after the event to get some more insight on inbound marketing, including his take on quality versus quantity for social media: is it more important to have many followers on twitter, or the right kind of follower? Watch Luke's interview.
The event was hosted by Gordon MacIntyre-Kemp. Gordon is the Managing Director of Intelligise and has a blue-chip sales and marketing background. He has 19 years of sales and management experience, much of which was gained in world-class organisations such as Procter & Gamble. Gordon was a pioneer of online business networking (social media) in the 1990’s. His business networks First Tuesday and Now Business have been credited with helping to revolutionise the UK business networking scene. Currently Gordon writes on social media marketing for The Drum Magazine and has consulted on social media and engagement marketing with many leading b2b and b2c companies.