Following our Winning through Innovation event "Let new business find you" on 17 June 2011, we were pleased to have the opportunity to interview each of our speakers, including Chris van der Kuyl,Chief Executive Officer of brightsolid, around inbound marketing.

In our interview with Chris, as well as discussing why inbound marketing is so effective and how businesses know their efforts are paying off, Chris also gives his thoughts on what he thinks the main trends and developments in inbound marketing will be over the next year or two.