Following our Winning through Innovation event "Let new business find you" on 17 June 2011, we were pleased to have the opportunity to interview each of our speakers, including Kirsten Knipp, Director of Product Marketing at US-based HubSpot, around inbound marketing.

• Why it is so effective?
• Are there differences in the way inbound marketing works in different sizes and types of business?
• How do businesses know their efforts are paying off?

Kirsten also advises what she would say are the main things that people get wrong in terms of inbound marketing.