Let new business find you (part one)

Keeping up to speed with developments in internet marketing and knowing how to respond to them is a considerable challenge for many businesses. Social media in particular is generating a huge amount of interest and there is much confusion about the opportunities it can provide for your business.

 

This event was designed to help you make sense of these marketing opportunities, learn more about the benefits and potential return-on-investment and importantly give you confidence to make the right decisions about your internet marketing strategy.

‘Let new business find you’ has a particular focus on “inbound marketing” - a marketing strategy that aims to attract a new audience of potential customers to you and your website through implementing a joined-up approach to your social media, search-engine, video-marketing, blogging, pay-per-click and other content-led online marketing activities.

Rather than identifying a target market, companies investing in inbound marketing target all consumers. Consumers ‘finding’ the right solution are more likely to convert as they increasingly use search engines and social media as the basis of their investigation when looking to make a purchase. Other benefits include increased marketing cost-effectiveness and ensuring a longer term marketing investment.

As well as hearing from a number of internationally renowned speakers on the topic, delegates discussed their internet marketing issues with Scottish Enterprise ICT Specialists provided individual company advice.

About the speakers

The headline speaker is Kirsten Knipp , Director of Product Marketing at US-based HubSpot. HubSpot are the leading provider of inbound marketing solutions for small and medium-sized businesses and are often credited with coining the ‘inbound marketing’ term. Before HubSpot, Kirsten led product marketing for Vignette’s web content management public lines and was responsible for go-to-market strategies, pricing, tactics and launches including the first fully integrated marketing campaign delivering significant increases in leads for VCM and V8. During her time at Vignette, she launched a new social media product line, Vignette Community.

Watch an interview with Kirsten.

The event was hosted by Gordon MacIntyre-Kemp. Gordon is the Managing Director of Intelligise and has a blue-chip sales and marketing background. He has 19 years of sales and management experience, much of which was gained in world-class organisations such as Procter & Gamble.  Gordon was a pioneer of online business networking (social media) in the 1990’s. His business networks First Tuesday and Now Business have been credited with helping to revolutionise the UK business networking scene. Currently Gordon writes on social media marketing for The Drum Magazine and has consulted on social media and engagement marketing with many leading b2b and b2c companies.