Economic recovery may be slow and consumer spending sluggish. But ambitious Scottish businesses are still finding ways to attract new customer groups and grow their profits.Advancing into new markets needn’t be a huge leap.

Often it’s the natural next step for your business – perhaps one you’ve been considering for a while. And while countries beyond Scotland’s borders may offer big potential, remember there are always new domestic markets to exploit too.

New markets abroad…

Targeting a new market could mean selling in to fresh physical territory for your business – be it in Carlisle or Kowloon. Some 5,500 Scottish firms, big and small, already export. The number is growing, as more companies recognise and explore the international opportunities in their sectors. Scottish products and culture have a great reputation abroad. With growth of up to 9 per cent in economies such as China and India – and currency fluctuations working in our favour – now is an ideal time to look to potential global markets.

…and at home

But you can also reach new customers by diversifying your offering and customer base. Developing an innovative product or service, or diversifying into a related market, are proven ways to extend your reach and competitiveness. Another useful approach is to collaborate with a partner – pooling your skills and capability for mutual advantage.

Call Scottish Enterprise today on 0845 607 8787 to find out how we can support your business.