White papers

•  Cloud Computing Services - A toolkit for digital media SMEs (PDF, 243kB) 

  Cloud computing services are at an early stage of market adoption, however as the associated customer benefits become more evident and as cloud business models mature, cloud services are set for significant growth. While cloud computing has applicability across all markets this whitepaper focuses upon the opportunities that cloud computing has for digital media SMEs.

• Next Generation Access

  The convergence of new digital technologies with a range of distribution channels has the potential to present opportunities to monetise and develop unique content, services and platforms. This Interactive Scotland whitepaper aims to show that Next Generation Access is not just hype. It offers real opportunities to Scottish businesses and will enable a revolution in the digital media industry.

  Please note: to download the white paper, you will be directed to the New Media Partners (nmp) website and asked to enter your name and email address before accessng the report.

• Social Media Your customers want to engage with you!

  The rise of social media has been the standout change in internet usage during the 2000’s, but what exactly is social media and how do businesses leverage it effectively? These are the questions which are addressed in the Interactive Scotland whitepaper ‘ Social Media, Your customers want to engage with you!’.

• Challenges and Opportunities for IPTV

  Internet Protocol Television (IPTV) has many advantages compared with standard TV services. This whitepaper explores such advantages, discusses platforms and standards, market inhibitors and challenges and opportunities for businesses in Scotland.

• Pervasive Media

  The onset of pervasive media is potentially the most important change currently occurring within the digital media and technology industries. This white paper outlines the trends and current position of the industry.

• Digital media opportunities in a recession

  The new media industry is well placed to develop and grow within the recession and the innovation will help business to adapt to changing markets and exploit new business models

• Media Cities

  With rapidly increasing numbers of Media Cities being built world wide, it is clear that the industry is realising the benefits they afford, both for the companies based there and for the local supply chain.

• Creative Regeneration

  The Creative Industries can be used for the successful regeneration of areas but there are difficulties associated with this. This paper examines the benefits of using the Creative Industries in regeneration and highlights some of the barriers that must be overcome in order for these benefits to be had.

Reports

•  Digital Power

  Reform Scotland's 'Digital Power' report highlights the critical issues that must be addressed to ensure Scotland's electronic communications infrastructure is fit for purpose in a digital world and is at the heart of Scotland's social, economic and cultural future.

• Digital Inspirations

  Digital Inspiration is a Strategy for Scotland’s Digital Media Industry. The Strategy provides a market analysis, identifies strengths and weaknesses of the Scottish sector and also acts as a narrative about change and the wave of creative innovation that digital media is undergoing.

• Digital Britain

  The Digital Britain Report outlines plans for the UK’s digital future. The report underlines central policy commitments to ensure that businesses are equipped to compete in the global economy. It also builds towards Going for Growth, which includes broadband access for virtually all of Britain’s homes and businesses.

• Creative Britain - New Talents for the New Economy

  Creative Britain: New Talents for a New Economy is a strategy document for the Creative Industries. Led by the DCMS, in partnership with the Department For Business, Enterprise and Regulatory Reform (BERR) and the Department for Innovation, Universities and Skills (DIUS), it documents 26 commitments, which outline how the Government will take action to support the creative industries.

• Skillset Employment Census

  Interesting Scottish statistics about size and scope of the Creative Media Industry, measuring the size, shape and make up of the workforce, the implication of the recession on the labour pool and charts emerging trends.

• Playing the game: Insider views on video game development

  This book is the collective gathering of informed views from seasoned video games developers.

• The Money Game: project finance and video games development in the UK

  Policies to improve the quality of university video games courses are crucial, but they will not stave off the industry’s near-term decline in global development rankings. Fresh thinking is urgently needed on what government can do. This briefing – the first in a series on this topic from NESTA – looks at one such idea, encouraging external project finance.

• AdMob Mobile Metrics January 2010 Metrics – App Survey Data (PDF)

  In this monthly report, AdMob examines the relative growth rates of smartphones, feature phones and mobile Internet devices over the past year.

• Growing the Television Broadcast and Production Sector in Scotland Report (PDF)

  Scotland's Television Broadcast and Production Working Group's report into how Scotland's television sector can achieve significant growth over the next three years.

• Market Assessment of Broadcast and Television Production in Scotland (PDF)

  This report presents the findings of a survey commissioned by Scottish Enterprise of the broadcast and television production industry in Scotland.

• Innovation in the Arts and Cultural Organisations

  This research aims to develop an economic analysis of innovation that is applicable to a range of cultural institutions and draws heavily on experimental case studies with two of the UK's premier national cultural institutions, the National Theatre and the Tate.

• Culture of Innovation

  Working with one of the world's leading cultural economists and two of the UK's premier cultural institutions, the report proposes a framework for innovation that can be used by both arts funders and arts organisations

• Open Innovation

  This NESTA report outlines the importance of open innovation in strengthening links with suppliers, consumers or customers and making them more productive, efficient and long-lasting.

• Getting up to Speed

  This NESTA document explores how next-generation, super-fast broadband will be a vital part of the emerging digital economy's infrastructure.