Yellow Brick House - can now bid for larger contracts

Consortium co-operative

Yellow Brick House Media is a consortium co-operative of four businesses specialising in new media content and marketing, television production, web development and graphic design.

The members are digital media specialist Inner Ear, TV production company Surefire Television, freelance web and graphic designer Ryan Addams and Don MacLellan, a freelance web developer and database management specialist.

Collaborating allows the members to pitch for bigger contracts by combining their skills. The new business was born in 2010 after two of the principals – Dougal Perman and Roger Dubar – met at a networking event.

“The consortium instantly gave us scale which greatly improves our market presence and access to larger contracts,” Dubar said.

Virtual agency

A specialist CDS adviser showed how the consortium model applies in other situations and how it could operate for this group. He guided the members through the set up stage, providing memorandum and articles of association and developing a customised members’ agreement.

As a virtual agency, no additional premises or staff are required. Board meetings are scheduled on a regular basis to discuss opportunities, issues and work in hand. Other members with complementary skills can be invited to join the consortium as demand grows.

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