Access new markets webinar

Breaking into a new market is challenging. How do you identify your new target market, and re-focus your business to capture it?

Glasgow-based Barr and Wray have successfully diversified from an engineering-based water solutions company to supply the luxury spa and pool market.

Hear why they decided to make the change, and how they went about it, in this event broadcast live on 9 November 2011.

Viewers also put their questions to the company's business leaders and to a Scottish Enterprise specialist, who will offered tips on successful innovation to capture new markets.

This event showcased the help available to support you in expanding your customer base, whether into new geographical areas or extending your product range and services.