Learn from our experience
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Using the internet effectively can mean more visitors to your website, more customers and more sales. Our online seminars can help you get the most from e-business. Each seminar covers a key issue for business websites, and lets you see how a Scottish business has tackled the problem successfully. The Flash seminars open in a new window (please disable pop-up blockers in your browser), and last around 20 minutes.
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You will need the Flash Player 6 or later to see the Flash seminars (there are accessible HTML alternatives). You can download the Flash Player from Macromedia's website. The player is 480kb, and will take about a minute to download on a dialup connection. Downloading it is free. We recommend that you have a broadband connection to get the most out of the case studies.
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- Hosting your site
- Choosing software for accepting online payments
- Bringing all your office systems together
- Order fulfilment
- Keeping your customers
Why selling online makes sound business sense (HTML)
- How search engines work for you
- Getting listed on search engines
Why it's important to get noticed (HTML)
- Email marketing
- Viral marketing
- Good practice using email
- Getting the tone right
Why it pays to communicate with your customers (HTML)
- What do we mean by ‘usability’ and ‘accessibility’?
- Getting the structure right
- Designing how the information flows
Why good design matters to your business (HTML)
- Why you need to change online content frequently
- ‘Content management systems’: the software that helps you change websites
- ‘Security’ and ‘Service Level Agreements’
Why you need to keep your website fresh (HTML)
Feedback
If you would like to tell us what you think of any of the seminars, you can fill in our feedback form or email susie.henderson@scotent.co.uk
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