Develop your business
We can help you develop new and improved ways of working through a wide range of innovation projects and activities. Working innovatively is vital to all successful tourism businesses; companies with the most distinctive, creative products can remain competitive and are more likely to continue to attract and retain visitors.
Support for tourism innovation
We promote the development of new products and services to help tourism businesses identify market opportunities, work collaboratively and implement new ideas. Our aim is to establish a culture of innovation within Scottish tourism by encouraging companies to:
- gather and utilise market intelligence;
- learn from best practice;
- actively invest in the development of products and services; and
- work collaboratively, bringing new and improved products and services to market.
Tourism Intelligence Scotland
Tourism Intelligence Scotland (TIS) is a joint initiative developed by Scottish Enterprise, Highlands and Islands Enterprise, and VisitScotland that provides clear, actionable market intelligence across the industry. It promotes a strong market and customer focus in Scottish tourism, emphasising the need to continually enhance products and services.
Find out more on the Tourism Intelligence Scotland website
Listening to our visitors
The listening to our visitors initiative has been developed to help businesses understand their customers and develop ways of adapting products and services to meet increasing expectations.
Find out about the guide and upcoming free workshops on their website
Innovation toolkit
Our tourism innovation workshop programme provides tools, techniques and an experienced facilitator to help businesses generate new ideas and think more creatively.
Use our tourism innovation toolkit
Tourism Innovation Fund
This fund provides matched funding assistance of up to £30,000 plus tailored innovation and business development advice to help turn your ideas into successful projects.
Find out more about the Tourism Innovation Fund and how to apply
Tourism Innovation Group
The Tourism Innovation Group (TIG) is a private-sector led group which aims to stimulate tourism operators to add to the quality, scope and success of tourism businesses and improve Scotland’s competitiveness in tourism markets – in other words, to innovate, collaborate and grow the tourism economy. This means doing things differently, exploring new avenues, collaborating effectively and taking risks.