Develop your business through innovation

We can help you develop new and improved ways of working through a wide range of innovation projects and activities. Companies with the most distinctive, creative products can remain competitive and are more likely to continue to attract and retain visitors.

We promote the development of new products and services to help tourism businesses identify market opportunities, work collaboratively and implement new ideas. Our aim is to establish a culture of innovation within Scottish tourism by encouraging companies to:

  • Gather and utilise market intelligence
  • Learn from best practice
  • Actively invest in the development of products and services
  • Bring new and improved products and services to market

Tourism Innovation in Action

The Tourism Innovation in Action brochure outlines how some Scottish tourism businesses have benefited from an innovative approach and provides information on further innovation support available for tourism companies. You can also find out more about the Tourism Innovation Fund winners.

PDF document The latest issue of Tourism Innovation in Action (PDF,1.22MB)

Tourism Innovation Toolkit

Our innovation workshops provide tools, techniques and an experienced facilitator to help businesses generate new ideas and think more creatively.

Tourism Intelligence Scotland

Tourism Intelligence Scotland (TIS) aims to stimulate innovation and product development in tourism through the use of market intelligence. It promotes a strong market and customer focus in Scottish tourism, emphasising the need to continually enhance products and services.

The bi-monthly newsletter Ear to the Ground includes hints and tips, insights, facts and also practical examples of how businesses have responded to the challenges and opportunities associated with the economic climate.

Tourism Intelligence Scotland is a joint Scottish Enterprise, Highlands and Islands Enterprise, VisitScotland and industry project.

TIS on Twitter

TIS on LinkedIn 

Listening to our Visitors

The Listening to our Visitors guide from TIS has been developed to help businesses understand their customers and develop ways of adapting products and services to meet increasing expectations.