Research has shown that the most popular tourist destinations have focused their product development around their unique areas of competitive advantage. We're working with partners to develop products and services to support particular tourism markets by:
- Establishing industry-led steering groups representing a wide range of businesses
- Appraising the market to understand opportunities and the needs, wants and preferences of visitors
- Disseminating market information as widely as possible
- Identifying opportunities for businesses to take advantage of
- Helping businesses to develop new ideas that can be turned into successful products
- Encouraging businesses to pool resources and work together
We focus on products and services in the following areas of tourism: