Key facts

5

5 Scottish cities rank in the top 10 European cities with the highest hotel occupancy rates

(Source : SDI news, 05 April 2012)

50 million

Estimates suggest passenger volumes at Scottish airports could treble to 50 million over the next five years

£68

In 2011 the average spend per night was £68 for overseas tourists and £65.53 for English tourists - both show an increase from the previous year

(Source : Tourism in Scotland, Visit Scotland)

£4.1 billion

Total spend by visitors to Scotland in 2010

(Source : VisitScotland)

Top 5

USA, Germany, France, Australia and Spain are Scotland’s biggest five overseas markets by spend

(Source : VisitScotland)

92%

Edinburgh had the highest occupancy rate in Europe in June 2011

(Source : STR)

9 nights

Overseas tourists to Scotland stay an average of 9 nights per visit

(Source : VisitScotland)

84%

According to the Visitors Survey 2011 84% of visitors will definitely or probably revisit Scotland within the next five years

(Source : Scotland Visitors Survey)

#1 Average Room Rate

Scotland has the UK’s highest Average Room Rate and RevPar figures, outside London

(Source : STR)

94%

The Scotland Visitor Survey 2011 found that 94 percent of visitors were satisfied with their holiday in Scotland

(Source : Visit Scotland)

35%

Overseas visitors account for 35% of total spend

(Source : VisitScotland)

84%

84% of tourist trips to Scotland start within the UK

(Source : VisitScotland)

45%

The USA, Germany, France, Ireland and Australia represented 45 percent of all international trips to Scotland in 2010

(Source : VisitScotland)

15 million

15 million trips by visitors to Scotland were recorded in 2010

(Source : UK Tourism Survey and International Passenger Survey)