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Dynamics of Change in the Oil and Gas Sector

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Date: 21 September 2016

Venue: Norwood Hall Hotel, Garthdee Rd, Aberdeen AB15 9FX

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The current challenges facing the UK oil and gas sector have been created by a combination of factors that continue to evolve, making it difficult to see when and how the market will stabilise.

The price of oil is expected to stay low for some time and when recovery eventually comes, it increasingly seems unlikely that the industry will simply return to ‘business as usual’.

Market volatility is nothing new, but something feels different this time.  Global warming, the continuing transition to a low carbon economy, energy efficient vehicles and unconventional production (amongst other factors) suggest the sector is facing changes that will make the future quite different from the past.

Exactly what that future will be is uncertain but one thing, perhaps, is clear – businesses that understand the dynamics of change in the market and that test their strategies and plans against a range of possible outcomes are likely to have a better chance of success than businesses which wait to see how things play out before they react.

This seminar will explore how businesses can develop that understanding – strategic foresight - and use it to anticipate and adapt to future change in the market.

What should you expect?

This will be a practical session where you will use futures thinking techniques to explore the dynamics of change shaping the future of the industry.  You will work in small groups to identify critical uncertainties, to explore alternative ways they might play out and to discuss how they might shape new markets and create new business opportunities.

You will also have time to reflect individually on what the workshop discussions suggest about the particular opportunities and threats facing your business and how it should respond to them.

We’ll finish with a discussion of the business benefits of the approach and we’ll use case studies to show how businesses use futures techniques such as horizon scanning and scenario planning to support long term strategic thinking and to influence current operations and project planning.

Who should attend?

Any company or individual who wants to explore the strategic implications of current developments in the economy for their business and who is interested in tools and techniques that support agile and resilient decision making.

Registration is from 8am with presentations starting at 8.15am and the event will close at 11am with the opportunity for networking.

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