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Export Bootcamp for products

Over three days, we'll put both you and your business through your paces to ensure you're well-prepared to exploit new market opportunities and compete on the international stage.

Export Bootcamp

Event details

Fully booked

Date: 24 January 2017- 21 February 2017

Time: 9:15am to 4pm

Duration: Three-day programme: 24 January, 7 February, 21 February

Admission Fee: Free

Venue: Scottish Enterprise offices, Atrium Court, 50 Waterloo Street, Glasgow, G2 6HQ

Places: 20

Eligibility: If you’re a company with a product based in Scotland and you’re interested in growing internationally, then Export Bootcamp is a good place to get started. It’s fully funded and open to all businesses, whatever size or sector, except for intermediaries or suppliers of international trade services.

Disabled access:

Fully accessible.

Sign up for our Export Bootcamp to learn the essentials of international trade.

Up for the challenge?

This Export Bootcamp is specifically designed for companies with a strong product offering. 

Export Bootcamp raised awareness of what we need to think, plan and deliver to get started without rushing into visiting countries and creating risks which can be avoided by better planning.

MacSween

Get step-by-step guide to develop insights into key topics:

  • Market analysis
  • Market entry
  • International finance, contracts and logistics
  • How to get the most out of international exhibitions

What are the benefits?

  • Guidance and inspiration from an experienced exporter to keep you on track
  • One-to-one support from our export advisers, tailored to your sector
  • Resource to develop your own online international action plan to implement into your business
  • Plus, it’s the ideal setting to network with other like-minded Scottish businesses

Create your export plan

We’ll help you create an export plan – an online working document that will be secure and confidential for you and your business. You’ll be able to edit your plan at any time and download it as a PDF or Word document. Once complete, you can send your plan to your designated adviser for feedback and comment. 

Good news is you can you start using the tool right away.

Register now to start your export plan

What will I learn?

  • How to effectively research and exploit international opportunities 
  • What market entry options are right for your business 
  • How to effectively navigate export documentation, from developing your international pricing strategy to what currency to be paid in 
  • How to develop your value proposition for your international customer 
  • Next steps for your business

When and where?

Export Bootcamp will be held at Scottish Enterprise offices in the centre of Glasgow. You’ll have to attend all dates to complete the Bootcamp. 

Export Bootcamp has given me a lot more to think about. It made aspects a lot more accessible with all the free resources/websites that have been recommended.

MacGregor & MacDuff

It’s a 9.15am for 9.30am start, finishing at 4pm:

  • Tuesday 24 January 2017 
  • Tuesday 7 February 2017 
  • Tuesday 21 February 2017

Scottish Enterprise’s Export Bootcamp is fully-funded for Scottish companies and is part-funded through the European Structural and Investment Funds − investing in a smart, sustainable and inclusive future. You should note that this support is a form of state aid, on attendance it will count towards your overall De Minimis allowance. 

Export Bootcamp schedule


Day one: Tuesday 24 January 2017

Session 1: Market analysis

  • Why export?
  • Importance of export planning
  • Selecting target markets
  • Market research and market entry
  • Basic legal issues
  • Protecting your intellectual property

Session 2: Market entry

  • Routes to market and different options available
  • Agency, distribution and partnership agreements
  • Everything you need to know about managing your intellectual property (IP) when trading overseas − from non-disclosure agreements to patents, trademarks and copyright
  • International marketing and sales

Session 3: My exporting journey

Be inspired by Scotland’s exporting prowess. Hear from a company who’s already been through the experience − sharing tips and insight on trading overseas to grow their business:

  • Get an overview of the company and its strategy for growth
  • How it selected the right markets to enter
  • How its export business model has evolved as the company has grown in these markets
  • Outline of its market entry strategy and its approach to different markets
  • How it dealt with the practical aspects of exporting including international payments
  • Tips/recommendations for others looking at exporting into new overseas markets

Day two: Tuesday 7 February 2017

Session 1: International finance, contracts and logistics 

  • New exporter’s checklist
  • Budgeting and costing
  • Export pricing
  • Incoterms
  • VAT, customs duties and tariffs
  • Currency and getting paid
  • Contracts and international terms and conditions
  • Logistics and transportation

Session 2: How to develop your export action plan 

There will be an opportunity for one-to-one consultations with advisers. All attendees will be helped to prepare an online export action plan to help them to achieve their objectives and understand how this fits into their overall strategy for export.


Day three: Tuesday 21 February 2017

Session 1: How to get the most out of international exhibitions

If you’re thinking about attending an international exhibition this session will help improve your exhibition skills and planning activities prior to attending. This will ensure you get the  most out of any international exhibition you’re attending.  

  • International exhibition research and preparationLearn how to go about research, finding and preparing for the important international exhibitions for your business – and once there, making sure you make the most of each one.
  • An elevator pitch that gets results: You need to stand out from the crowd and ensure you get your key messages across to your audience. This workshop will take you through how you get pitch perfect for your international customers.
  • International exhibition marketing: Explore the different marketing and social media tools available to you and how to use them effectively to get noticed at an international exhibition.

Session 2: Export mentoring session

Have a one-to-one session with an export adviser to follow up on your export action plan and the next steps for your business.


How to attend

This event is now fully booked