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How to make the most out of international exhibitions

Best International Pavilion at Adipec 2016

Event details

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Date: 31 January 2017

Venue: Scottish Enterprise Edinburgh Office, Apex 1, 99 Haymarket Terrace, Edinburgh EH12 5HD

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We're running three workshops over January 2017 in Edinburgh and Glasgow for companies in the technology and engineering sectors, including software, digital media, laser technology and high-value engineering companies.

If you're attending international exhibitions for the first time or need a refresher to help improve your exhibition skills and planning activities to get the most out of your international exhibition attendance, then this workshop is for you.

The GDC preparation workshop is unmissable. You would be doing yourself, your company and your GDC experience a disservice by not attending. It's a great day packed full of interesting facts and chats and leaves you with a lot of to do lists. Even if you think you are fully prepared for GDC and the wider business world, come along. You will learn something.

Simon Messer, CEO, Wee Door

Dates and times

Each workshop will run over a day, from 9.30am – 4.30pm

  • Thursday 19 January - Edinburgh
  • Wednesday 25 January - Glasgow
  • Tuesday 31 January - Edinburgh

We'll ensure you:

  • Have a compelling elevator pitch in place
  • Are able to use all the marketing and social media tools available to promote their presence at the international exhibition.

We'll help you:

  • Create a concise international exhibition and marketing plan and model for your business to get the most out of key international exhibitions
  • Develop a compelling elevator pitch that will really promote your business to your targeted international audiences


  • International exhibition research and preparation – how do you go about research, finding and preparing for the important international exhibitions for your business – and once there, making sure you make the most of each one
  • An elevator pitch that gets results – you need to stand out from the crowd and ensure you get your key messages across to your audience – the workshop will take you through how you get pitch perfect for your international customers
  • International exhibition marketing – will ensure you are aware of all the marketing and social media tools available and how to use them most effectively to get noticed at an international exhibition

Here's how we helped companies prepare for Games Developers Conference in 2016:

  • “More confident in preparations now – have action plan” - Byte Token
  • “Without this programme Late Panda would be significantly less prepared for GDC” - Late Panda

Meet the experts

The workshop will be delivered by David Gass and Stephen Whitelaw of Upper Quartile. Guest speaker Mel Sherwood will take you through how to create and deliver the Pitchtastic Elevator Pitch.

David Gass - facilitator

David is the lead partner for Upper Quartile in the delivery of its export support programmes for SDI, and has worked extensively in the international market place over the last 20 years. He has led the delivery of over 50 Preparing to Export workshops, and worked with a range of clients and sectors in Scotland in developing their export proposition and sales. This included how companies can best prepare and get the most out of international exhibitions and market visits. 

A Fellow of the Chartered Institute of Marketing, David also works extensively for the United Nations International Trade Centre in Geneva.

Stephen Whitelaw - facilitator

Stephen is an industry influencer on both sides of the Atlantic on web and internet technologies, social media, and e-brand building. A regular keynote speaker to Fortune 500 companies such as Google, Cisco, Microsoft and GroupOn, he has extensive international experience having setup companies in USA, UK, The Netherlands, Russia and Malaysia over a 10 year period. 

Stephen has worked with a large number of companies in multiple sectors helping them to develop both international marketing strategies and business export plans.

Mel Sherwood - guest speaker

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage. She encourages entrepreneurs to embrace the spotlight and present with more confidence, credibility and conviction. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations. 

Mel’s background includes over 20 years’ experience in public, private and not-for-profit organisations in Australia and the United Kingdom. She has also worked as an actor, presenter and singer.


The workshop is free to Scottish companies and is part funded through the European Structural and Investment Funds (Investing in a Smart Sustainable and Inclusive Future). You should note that this support is a form of state aid, and on attendance it will count towards your overall De Minimis Allowance.

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