In the process of developing a new brand or thinking of improving your existing brand? This could be the workshop for you.
This workshop provides you with the opportunity to evaluate your own brand and consider how it can be best developed.
You'll be encouraged to see your brand from a customer perspective and think about the best way to communicate the vision and values of your business.
The workshop covers the development of brand values, reflecting the brand within the business strategy and how strong brand guidelines can work as a foundation for communicating with colleagues and customers.
Insight on the key points to consider when developing a new brand will be helpful for management team members with little experience of marketing or brand development.
We'll focus on the messages behind the brand to make sure you're provided with a valuable skillset to help development future communications.
This workshop is delivered by Spreng Thomson and Graven Images, in partnership with the Entrepreneurial Academy.
About the Entrepreneurial Academy
The Entrepreneurial Academy provides transformational education designed to support the growth of Scotland's most ambitious entrepreneurs.
Academy workshops are delivered by experts in their field, and on topics designed to be indispensable to your scaling strategy. Academy events provide valuable networking and education opportunities which have the potential to transform how you approach the growth of your company.
The workshops provide an opportunity to drill down into the detail of the subject as it relates to your company. You can also discuss the development of your plan with a group of peers.
You should leave the workshop with a deeper understanding of the topic, and a plan for turning this knowledge into action for your company.
The Entrepreneurial Academy is aimed at:
- Start-ups who are pre-revenue and yet to make their first sale
- New companies less than three years’ old
- Entrepreneurs looking to scale their company to the next stage
- Entrepreneurs who want to arm themselves with the knowledge and tools to grow their business