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Create compelling content for social media

Event details

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Date: 20 September 2017

Time: 1pm - 4pm

Duration: 3 hours

Admission Fee: £25

Event organiser: Digital Tourism Scotland

Venue: The Moorings Hotel , Seanivan, Banavie, Lochaber PH33 7LY

Eligibility: This workshop is aimed at tourism businesses across Scotland who operate on a B2C (business to consumer) basis who are interested in improving their digital capabilities – unfortunately we can’t offer place to intermediaries, consultants or suppliers of services.

Disabled access: Accessible - please note any requirements when booking.

If you are running a social media campaign, the one key element you need is great content.

In this session we will help you determine the sort of content you should be producing for social media platforms, and clearly define through research what 'compelling content' actually is. We will help you create initial content and explain how to use it to leverage your business’ position on social networks.

What you'll learn

  • How to find inspiration for compelling content.
  • Where can you source engaging content from?
  • How import is a digital strategy and how can you create one (we have a tailor-made methodology for tourism).
  • Online tools for creating compelling content.
  • Analytics – measuring success.

What you should bring

Please bring a laptop or tablet to this session.

Register for this event