sensewhere's journey to growth evolves from ‘proof of concept’ to a partnership deal with China's premier internet company, Tencent.
When Edinburgh-based innovative indoor mapping company sensewhere announced a strategic partnership with Tencent, China’s number one internet company, in August 2015, it marked a significant step in the company’s ongoing growth journey.
Ideal for areas where there is no or limited GPS, sensewhere’s innovative technology uses signals like Wi-Fi or Bluetooth to greatly improve location information for people inside buildings. It also allows social networks, device manufacturers, mobile phone networks, retailers and airports to capitalise on the enormous potential of highly accurate indoor location data.
The teams have been professional, committed, interested in our success and willing to help in any way possible. There's no way we could have experienced what we have to date without the support of Scottish Enterprise.
Rob Palfreyman, sensewhere CEO
sensewhere first worked with Scottish Enterprise as a Proof of Concept project at the University of Edinburgh in 2006. Rob Palfreyman was appointed CEO of the company in 2008 and his industry background and market knowledge allowed him to make critical changes to the original business model.
Following a company spin out in 2010 it was supported by our High Growth Start up Team, before becoming account managed in 2012. sensewhere is supported by an SE-wide account team with a firm focus on international development.
The company has benefited from a comprehensive and customer facing account team approach, which has included innovation advice, Scottish Investment Bank funding and extensive international support - delivered when the company needed it to ensure continued growth. Unbelievable hard graft combined with our support has enabled the company to focus on integrated product development, strategy and market exploration, which has culminated in the deal with Tencent and the ability to compete and work with huge global players.
This approach has been truly global involving specialists from across Scottish Enterprise, including considerable value added by colleagues in our local offices overseas. In particular this included support from Scottish Development International in China in the deal with Tencent.
As a result of the Tencent deal, sensewhere will double its Edinburgh team with another five high value jobs in the next twelve months. It will also build a small team in China, based in Beijing and Shenzen. sensewhere's focus for the next three years is on taking shareholder value to the next significant level through further deals with major global players.
Commenting on sensewhere’s success, account manager Ute Beck said: "Anyone of our team over the years who has witnessed Rob Palfreyman and his team at work understands the hard yards they have covered. They're the ones taking the risk, putting in thousands of hours of work whilst persevering confidently in their vision. They fully deserve any success they are now enjoying."
Summing up his experience in working with Scottish Enterprise, Rob Palfreyman said: "I really couldn’t recommend them highly enough. The teams at the High Growth Start Up unit, Scottish Development International and Scottish Enterprise have been professional, committed, interested in our success and willing to help in any way possible. There's no way we could have experienced what we have to date without the support of Scottish Enterprise."
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