In countries such as India, 80% of all disease is related to the consumption of the water. Dryden Aqua are making a difference.
Howard Dryden, founder and managing director of Dryden Aqua, offers some inspiration for other Scottish companies eyeing Asia's opportunities. All it takes is the right ambition.
With support from our High Growth Markets Unit, Edinburgh-based Dryden Aqua is reaching new markets with confidence. Here the company's founder, Howard Dryden, tells us about the benefits of doing business in India, and how their technology developed in India can be used all over the world.
"Dryden Aqua was developed out of my research at university on water filtration media for the fish farming industry.
"The primary function of Dryden Aqua is the manufacture of this filtration media – not only for the fish farming industry. We now have a high percentage of the European swimming pool industry and also drinking water in India and Bangladesh. And now we’re moving into China.
Making a difference
"I view the world as a market, not individual countries. And with the internet and social media there are no barriers. If you wish to move into a market – be it in India or Bangladesh, China or Vietnam – all it takes is a willingness to do it.
"For us, we’re a water treatment company or provide products for the treatment of water. In Europe, even today, 5% of all disease is related to the consumption of drinking water, especially if the water comes from surface water. When you move into countries such as India, then up to 80% of all disease is related to the consumption of the water.
"Any water treatment companies operating in a country have a much bigger opportunity to make a difference.
"India is a great country to be working in. It has really lovely people. It has huge opportunities with a population of 1.3 billion.
If you wish to move into a market – be it in India or Bangladesh, China or Vietnam – all it takes is a willingness to do it.
"The economy is expanding at a rate of 7% per year, so there are huge opportunities for companies willing to take the jump into India. And it is not a big jump.
"Over the years we’ve received a great deal of help from Scottish Enterprise, Scottish Development International (SDI) and Highlands and Islands Enterprise.
"Both Scottish Enterprise and Highland and Islands Enterprise have been very supportive with international exhibitions in India. They’ve helped with the cost involved with that. And they've also really helped us to network when we’re in the country.
"There are many benefits of doing business in India. It’s a real privilege working in such a country. But there’s a great deal for us to learn from doing business in India which can be translated back into Scotland and the UK.
"For example, we’re working in remote Indian villages trying to solve water related problems from ground water treatment and surface water treatment. And we have exactly the same problems in Scotland.
"So the technology we’re developing in India can be used not only in the UK, but many other countries around the world."
Getting the right support
Scottish companies are very well-positioned to take advantage of India's growing export and investment market. And we're here to help.
Uzair Syed, the head of our India High Growth Markets Unit, is your ‘go-to’ contact for enhanced support, both in Scotland and in-market, to help realise your business potential in the market.
We have three offices in India – at Hyderabad, Delhi and Mumbai – where our team can help your business connect with Indian companies and key decision-makers.
And with support from our partners and networks including Department for International Trade (DIT), GlobalScot and the Confederation of Indian Industry (CII) we can offer you tailored insights into India's market potential.
Want your business succeed in Indian markets? Find out how we can help:
Fast-track your business in India