Digital tourism support helped the owners of award-winning Knockderry House Hotel ensure their digital strategy is fit for purpose and meets the needs of visitors.
Originally built as a summer retreat in 1846 at Cove in Argyll and Bute, Knockderry House Hotel is today an award-winning boutique hotel with 15 bedrooms overlooking the beautiful coastal scenery of Loch Long and the 'Arrochar Alps’.
The owners of Knockderry House Hotel, Murdo and Beth MacLeod, had for many years invested in their digital strategy working with an external supplier, who was responsible for managing their website and SEO (search engine optimisation). Murdo and Beth realised that the industry had transformed significantly, mobile usage was a game changer and visitors were becoming increasingly digitally savvy. They knew it was time to review their digital marketing requirements, investment and perhaps change tactics.
“Digital marketing has a short shelf-life. Your needs change and you are not aware of it,” said Beth.
Not quite knowing how best to proceed, they reached out to external support. They wanted support to provide an independent and objective review and help them take their business forward.
Digital is the high ground. When small businesses get it right, they can compete with the large companies.
Beth MacLeod, Knockderry House Hotel.
Beth and Murdo MacLeod got in touch with Business Gateway and Scottish Enterprise who directed them to suitable tourism support programmes. Knockderry House was able to access, support to review their website, digital and business ambitions, and training to ensure their future digital strategy was fit for purpose. Having learned more about the benefits of search engine optimisation, Beth and Murdo decided to out source this activity to an agency.
Guidance was provided to facilitate a tendering exercise to procure ongoing support to enable Knockderry House to meet the needs of the current visitor.
A key area of success for Knockderry House was the easy availability of data to support essential business reporting. The data has given the business a better understanding of their position at any point in time and enables them to be more responsive to changes and opportunities.
Beth believes that digital and social media are very important for tourism businesses:”Digital is the high ground. When small businesses get it right, they can compete with the large companies.”
Digital success thrives in Cove. If you would like to access further support for your tourism business, you can contact us or sign-up for one of our workshops. Topics include:
- Search Engine Optimisation (SEO)
- Google Analytics
- Social Media
- Good Practice Website Design
- Creating compelling written content
- Creating compelling photographic and video content
Digital Tourism Scotland support