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Digital technologies can connect you to new and returning visitors – as well as improving productivity to boost your tourism business.

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Reach a worldwide audience

When potential visitors have the world at their fingertips, how can we help you to make them pick Scotland for their next trip?

Nothing cuts through the information overload like a beautiful image, an insider’s tip or a personal recommendation. The online world has changed the way this information is communicated – and Digital Tourism Scotland is here to help you find out how to take advantage of it all.

Use digital platforms to attract new customers

Outlander fans searching for the hit TV show’s locations. Ancestral tourists looking to uncover their Scottish roots. People from the other side of the world who have fallen in love with our scenery and whisky – whoever your customers are, you can reach them directly through your website, social media, and other digital channels.

Platforms like Twitter, Facebook and TripAdvisor can help you turn online interest into real bookings. Digital technologies like beacons and apps can help you provide a personalised and unique experience for your visitors and techniques such as gamification can engage customers in new ways.

And you can continue to refine your business too. You can collect and analyse valuable customer data – most digital platforms offer easy to understand site analytics to help you filter, improve and better target your messages.

How we help: information and events

Digital Tourism Scotland aims to make it easier for you to access the support you need: we’ll gather all the information you need in one place, and run events to help tourism businesses in Scotland to maximise their digital presence. We’re here to help you find, engage with and attract new visitors to your business.

Use the roadmap tool

Find an event

Find out more

Digital Tourism Scotland is a partnership of seven organisations: Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland, and VisitScotland.

Digital Tourism Scotland partners

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