International online marketplace guides

Selling on the Allegro online marketplace

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Selling on the Allegro online marketplace

Getting started on Allegro

Allegro is Poland's leading online marketplace, with 14 million registered users. This accounts for around 50% of the entire Polish e-commerce market.

Setting up as a seller is straight forward, but all listings are in Polish. So, you’ll need to translate your own item descriptions.

When you’re registering as a seller, you should follow the link to register for a PayU account. This will remove the need for you to have a polish bank account and all payments can be remitted to GBP bank accounts.

Buyers tend to favour free shipping, so as a seller, you should consider using local warehousing or have easy access to your stock for quick delivery times.


Allegrois a business-to-consumer (B2C) market place, selling to customers in Poland.


You can sell on Allegro if your business is in one or more of the following sectors:

  • Electronics
  • Fashion
  • Food and Drink
  • Homeware
  • Sporting equipment
  • Automotive

Subscriptions and fees

Allegro charges commission on items sold, from a rate of 5%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.