International online marketplace guides

Selling on the Amazon Japan online marketplace

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Selling on the Amazon Japan online marketplace

Getting started on Amazon Japan

Amazon Japan operates on the same basis as other Amazon marketplaces. As a seller, you can opt into Amazon's global shipping programme to have your orders shipped to over 65 countries, including Japan.

You can also set up a seller account on the site. There will be a fee for this, but the set-up format follows the same set-up process as Amazon Europe.

Amazon asks sellers to have a different name for their Japan site. So, for example, you could use: "Business Name Japan". Amazon seller central will translate your listings. So, try to use phrases that are translatable.


Amazon Japan is a business-to-consumer (B2C) market place, selling to customers in Japan.


You can sell on Amazon Japan if your business is in one or more of the following sectors:

  • Textiles
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and Beauty – all categories

Subscriptions and fees

There are 2 subscription types:

  • An Individual subscription for sellers selling fewer than 50 items per month
  • A professional subscription for those selling above that

The professional subscription fee costs 4900 Yen (approximately £37). Plus, a product referral fee and FBA fees, if applicable.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.