International online marketplace guides

Selling on the Amazon online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Amazon online marketplace

Getting started on Amazon

Amazon is the world's largest online marketplace, operating in multiple markets worldwide.

The company aims to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

Its focus is on customer convenience.

Amazon's order fulfilment capability not only makes delivery more convenient for customers, but also brings benefits to sellers.

Sellers can have their orders fulfilled by Amazon for an additional fee. All they have to do is ensure their stock arrives safely to Amazon Fulfilment Warehousing.

Amazon UK allows sellers to sell to European customers when using the Amazon fulfilment network. allows sellers to reach customers in the USA, Canada and Mexico using the Amazon fulfilment network.

Please refer to individual Amazon profiles for more information.


Amazon is a business-to-consumer (B2C) and business-to-business (B2B) market place, selling to customers globally.


You can sell on Amazon if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.