International online marketplace guides

Selling on the online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the online marketplace

Getting started on

Amazon is the world's largest online market place, operating in multiple markets worldwide.

If you are an Amazon UK seller, there are 2 options for setting up on

  • you can create your own seller listing central in and sell to US buyers.
  • you can also use your UK company information to set up a sellers' account, so there is no need to be a US registered company.

As a seller on, you are still obliged to pay taxation in line with US tax obligations. It can therefore be beneficial to work with both UK and US tax advisers to confirm your obligations.

Amazon's help resources, such as the sellers university, also has helpful information in this area.

There is also a 'fulfilled by amazon' option available in the US. Sellers should be conscious of the additional costs involved in shipping to the US and using 'fulfilled by amazon' prior to setting their pricing strategies for

Markets is a business-to-consumer (B2C) and business-to-business (B2B) market place, selling to customers in the USA.


You can sell on Amazon if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Subscriptions and fees

As a seller on Amazon, you must pay a monthly fee of 39.99 USD. Fulfilled by Amazon fees are variable. However, there is a pricing tool available on

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.