International online marketplace guides

Selling on the Blocket online marketplace

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Selling on the Blocket online marketplace

Getting started on Blocket

Blocket (or The Block) operates as a marketplace using a classified ads format. But, you can set up your own online shop as a seller.

The site sorts ads by regions, so you’ll need to have stock stored locally and be able to make listings in the local language. However, many Swedes do speak English, so posting ads in English would also work.

The Block is a popular marketplace in Sweden. It has around 5 million weekly visitors and 7 out of 10 Swedes have bought or sold on The Block.


Blocket is a business-to-consumer (B2C) market place, selling to customers in Sweden.


You can sell on Blocket if your business is in one or more of the following sectors:

  • Electronics
  • Fashion
  • Homewares
  • Furnishings
  • Cars
  • Hobbies

Subscriptions and fees

Fees are charged on a per ad basis, and are charged at a rate of 150 SEK (£12)

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.