International online marketplace guides

Selling on the Bonanza online marketplace

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Selling on the Bonanza online marketplace

Getting started on Bonanza

Bonzana is a fast growing marketplace based in the US.

They welcome sellers from countries worldwide to sell products in almost every category, and have around 20 million listings from 50,000 sellers.

Bonzana could be an attractive addition to eBay and Amazon sellers as sellers can import amazon and eBay listings. This gives the advantage of enabling sellers to set up their inventory on the marketplace quickly with minimal work.

They see as their major competitor so brand recognition of Bonzana is lower than other major players. However, sellers can pay an additional commission fee towards additional advertising on the marketplace.

Overall Bonzana is a low risk, low cost marketplace for sellers to try in the US market.


Bonanza is a business-to-consumer (B2C) market place, selling to customers in the USA.


You can sell on Bonanza if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items

Subscriptions and fees

Bonanza charge commission from a rate of 3.5%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.