International online marketplace guides

Selling on the eBay Global online marketplace

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Selling on the eBay online marketplace

Getting started on eBay

eBay is one of the world's best known online marketplaces, operating in multiple markets worldwide.

Its mission is to be "the world’s favourite destination for discovering great value and unique selection."

eBay places a greater emphasis on value but also recognise that customers value convenience.

To offer greater convenience, eBay has introduced a global shipping programme where buyers can purchase goods from sellers from anywhere in the world. Sellers can then ship their items effortlessly using eBay's Global Shipping Programme giving sellers access to international markets.

If you opt into the global shipping programme, your products will appear as a "product from international sellers" on other eBay sites, e.g. in the US.

There are also options for you to create individual listings on different country eBay sites to improve your position on search rankings.

Please refer to individual eBay profiles for more information.


eBay is a business-to-consumer (B2C) market place, selling to customers globally.


You can sell on eBay if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.