International online marketplace guides

Selling on the eBay UK online marketplace

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Selling on the eBay UK online marketplace

Getting started on eBay UK

eBay has evolved since its initial days as an auction site. It’s now a marketplace where sellers can build online stores.

Many retailers now have a presence on eBay (for example, Argos, OFFICE, Tesco, Halfords, BMW). Selling on eBay UK automatically lists your products on eBay worldwide. 

eBay also has a global shipping programme for sellers - making international shipping easier. The global shipping programme also calculates shipping fees for you automatically.

You’ll need to pay a monthly subscription fee for an online eBay store. Or, you can sell items for free as a regular seller and pay eBay a percentage of each sale.

eBay stores can give brands better coverage because users can search by store and browse through stores like a virtual shopping mall. You can also sell internationally from a single platform by opting into international shipping. Your products would then be visible on international eBay sites.


eBay is a business-to-consumer (B2C) market place, selling to customers worldwide.


You can sell on eBay if your business is in one or more of the following sectors:

  • Textiles
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Automobile
  • Machine/components

Subscriptions and fees

As a seller on eBay, you must pay a monthly fee, which starts at £25.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.