International online marketplace guides

Selling on the online marketplace

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Selling on the Etsy online marketplace

Getting started on

Etsy is an online market place for craft and handmade items. It was established in 2005 and is now a global market place.

By opting into international shipping, your products will be visible to buyers worldwide.

Etsy is predominately a B2C marketplace, but can allow sellers to offer items on a wholesale basis.

Once you have set up a store on Etsy, reaching US buyers works in the same way as reaching UK buyers, providing you opt in to international shipping.

Etsy also state that priority placement will be given to sellers and online stores who offer free shipping on orders over 35 USD.

If you wish your products to appear earlier in search results, incorporating free shipping costs into their retail price would be recommended.


Etsy is a business-to-consumer (B2C) market place, selling to customers in the USA (and Worldwide).


You can sell on Etsy if your business is in one or more of the following sectors:

  • Textiles
  • Fashion
  • Crafts
  • Handmade
  • Jewellery
  • Food and drink
  • Gifts

Subscriptions and fees

Fees are charged at a rate of 0.20 USD per listing. Commission is charged at a rate of 5% per sale.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.