Selling on the JD.com online marketplace

JD.com is the second largest business-to-consumer online marketplace in China, after Alibaba owned Tmall, with over 188 million active users.

They operate on a hybrid basis: sourcing products themselves to sell directly to Chinese consumers and operating as a marketplace where consumers find products on the marketplace and buy direct from the seller.

JD operate a worldwide programme allowing foreign sellers to sell direct to the Chinese market without having to keep physical stock in China.

The worldwide programme also provides logistical services, which can be beneficial for ensuring products clear Chinese customs.

As an international seller on JD.com, you are required to be the brand owner or have a license, trademark registration and operational history to show you are a legitimate company.

JD.com is a business-to-consumer (B2C) market place, selling to customers in China

You can sell on JD.com if your business is in one or more of the following sectors:

• Textiles
• Apparel
• Technology
• Food (dry pantry style goods)
• Sports equipment
• Health and beauty
• Books
• Children’s items

JD.com requires a 15,000 USD deposit, which is refundable.

The subscription fee is 1000 USD annually, plus a 2-5% commission based on the item sold.