International online marketplace guides

Selling on the Jet online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Jet online marketplace

Getting started on Jet is a US online marketplace established in 2014. By 2016, it had become a subsidiary of retail giant Walmart.

It is understood that Jet customers may be willing to accept longer delivery times for lower prices and that they care more about value rather than convenience.

Jet also have pricing schemes in place that give customers lower prices when purchasing multiple items at once or purchasing items from the same distribution centre.

To become a new seller on the marketplace, you will need to go through an application process. One of the requirements is that you must have a US business tax ID. So working with a US based partner or having a US address or subsidiary will be beneficial for sellers targeting


Jet is a business-to-consumer (B2C) market place, selling to customers in the USA.


You can sell on Jet if your business is in one or more of the following sectors:

  • Electronics
  • Homewares
  • Furniture
  • Fashion
  • Beauty
  • Food and drink

Subscriptions and fees

As a seller on Jet, you will pay commission at a rate from 15%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.