International online marketplace guides

Selling on the OTTO online marketplace

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Selling on the OTTO online marketplace

Getting started on OTTO

OTTO is Germany's leading e-commerce company, after Amazon.

It operates in 20 countries, but mainly Germany and France.

Around 45% of all German households have shopped at Otto.

You can apply to Otto to become a seller. You’ll be assigned a category manager who will assess your product offering. They'll also discuss technical requirements and logistical arrangements with you.

As a minimum, sellers should have their own website, high-quality images and product descriptions in German and at least 100 product lines, as well as e-commerce experience.

As OTTO is a huge marketplace, there is good potential for growth.


OTTO is a business-to-consumer (B2C) market place, selling to customers in France and Germany.


You can sell on OTTO if your business is in one or more of the following sectors:

  • Fashion
  • Sports
  • Furniture
  • Electronics
  • Homewares
  • Toys
  • Appliances

Subscriptions and fees

As a seller on OTTO, you will be charges a rate of 15-50% commission on sales.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.