International online marketplace guides

Selling on the Privalia online marketplace

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Selling on the Privalia online marketplace

Getting started on Privalia

Privalia has over 8.5 million users in Spain, and over 7.5 million users in Italy.

It operates on a flash sale basis. Marketing campaigns are conducted and sent to its registered users.

As a seller, you can set up on the Privalia marketplace, where buyers can buy direct from your company site. But you must be willing to offer discounts on your products, so this should be built into your pricing strategy.

You'll need to be able to ship orders to Spain and Italy within 5 days and have a local address for returns.

All customer service must be conducted in the local language.

Only brand owners can sell on Privalia.


Privalia is a business-to-consumer (B2C) market place, selling to customers in Spain and Italy.


You can sell on Privalia if your business is in one or more of the following sectors:

  • Fashion
  • Homewares
  • Technology
  • Electronics

Subscriptions and fees

As a seller on Privalia, you will be required to pay a rate of commission between 5-20%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.