International online marketplace guides

Selling on the Souq Sellers / online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Souq Sellers / online marketplace

Getting started on Souq Sellers

Amazon is the world's largest online marketplace. It operates in multiple markets worldwide.

Souq is an Amazon-owned company operating in the Middle East and Gulf. It reportedly attracts over 45 million visits per month, with localised marketplaces in Saudi Arabia, UAE and Egypt.

E-commerce and online shopping is still fairly new to consumers in the Middle East.

The popularity of large shopping malls as a social destination means that only around 2% of Middle Eastern retail is conducted online. Nonetheless, this signals potential for future growth.

Online retailers also tend to offer cash on delivery options to consumers, due to the reluctance of some customers to use their credit or debit cards online.

Souq also offers an order fulfilment service. As a seller, you can have your orders and returns handled by Souq, but you’ll need to transfer you stock to one of Souq's storage facilities.


Souq Sellers / Amazon AE is a business-to-consumer (B2C) market place, selling to customers in the UAE, Saudi Arabia and Egypt.


You can sell on Souq Sellers/ Amazon AE if your business is in one or more of the following sectors:

  • Textiles
  • Technology
  • Food and Drink
  • Sports
  • Electronics
  • Health and Beauty

Subscriptions and fees

As a seller on Souq Sellers/ Amazon AE, you will pay commission at a rate of 5-20%, dependant on product category. Products costing less than 50 AED (£11.50) will be charged a flat rate commission of 20%

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.