International online marketplace guides

Selling on the Walmart online marketplace

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Selling on the Walmart online marketplace

Getting started on Walmart

Walmart is the world's largest retailer with over 265 million customers to their stores and ecommerce platforms each week.

Previously the online marketplace only listed items from US sellers but they now welcome carefully selected sellers from around the world.

As a seller on the Walmart online marketplace, you must be able to fulfil orders from a local warehouse, have a domestic returns address and have customer support available.

Non-US sellers account for around 5% of Walmart's inventory. However, Walmart are looking to grow this in order to compete with other online marketplace leaders.

Anyone can apply to sign up as a seller on Walmart but they do look for established online sellers (e.g. active on other platforms).


Walmart is a business-to-consumer (B2C) market place, selling to customers in the USA.


You can sell on Walmart if your business is in one or more of the following sectors:

  • Textiles
  • Apparel
  • Technology
  • Food and drink
  • Sports
  • Electronics
  • Health and beauty
  • Children's items
  • A place to buy everything

Subscriptions and fees

There are no listing fees. However, Walmart do charge commission of between 6-20%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.