International online marketplace guides

Selling on the Wayfair online marketplace

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Selling on the Wayfair online marketplace

Getting started on Wayfair

Wayfair is an American online seller of home goods and furniture. They operate in other countries such as Canada, Ireland and the UK.

They are exclusively a homewares marketplace and a leading marketplace for items in the home categories.

To become a seller on Wayfair, you are required to complete the seller application form.

Wayfair operate a drop shipping model meaning they don't hold the stock of merchants.

Once a sale is made, Wayfair will notify you of the order. You are then required to fulfil the order using Wayfair's courier accounts. The delivery then arrives at the buyer with a Wayfair packing slip.

Wayfair charges sellers a small commission, but also negotiate pricing with their merchants. This typically tends to be on a wholesale price basis.


Wayfair is a business-to-consumer (B2C) market place, selling to customers in the USA.


You can sell on Wayfair if your business is in one or more of the following sectors:

  • Textiles
  • Homewares
  • Furniture
  • Home décor
  • Garden items
  • Home appliances

Subscriptions and fees

As a seller on Wayfair, you will be charged commission of 2% on sales.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.