International online marketplace guides

Selling on the Zalando DE online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Zalando DE online marketplace

Getting started on Zalando

Zalando operates as an online retailer.

It also works with "Zalando" partners, where buyers can view the products of other vendors on the Zalando website.

If you want to become a Zalando partner, you’ll need to meet Zalando’s criteria.

This includes:

  • having your own website
  • offering free deliveries and returns
  • and offering shipping with Hermes

Although, predominately a fashion-focused marketplace, it has 20 million active buyers to the site. So, this site should be a serious option for companies within those categories.


Zalando DE is a business-to-consumer (B2C) market place, selling to customers in Germany.


You can sell on Zalando DE if your business is in one or more of the following sectors:

  • Fashion
  • Clothing
  • Accessories
  • Shoes
  • Sport
  • Beauty

Subscriptions and fees

As a seller on Zalando, you will be required to pay a percentage commission. Although the exact rate is not specified, it is noted as a small commission.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.