Five questions to grow your tourism business

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The Big Five Questions is a campaign that will support your tourism business by giving you access to the right tools and resources to grow. 

We work in partnership with the industry leadership organisation Scottish Tourism Alliance (STA) and other public sector partners to support the Scottish tourism industry's ambitions to improve leadership capabilities. We've got five big questions to get you thinking, and lots of advice and support to help you to:

  • Understand more about your customers
  • Be smarter online
  • Reduce costs and grow your bottom line
  • Develop your team to grow your business
  • Help tourism to grow in your area

Take the next step

Take advantage of the support and advice available on the STA website. 

Big Five Questions support from STA