Digital Tourism Scotland

Helping you to help your visitors

We’re here to help you use digital technology to find, engage with and attract new visitors to your tourism business.

Digital technology can not only improve your marketing and customer communications, but can also increase your productivity through improved business processes.

We’ll explain how platforms like Twitter, Facebook and TripAdvisor can help you turn online interest into real bookings. We’ll show you how to use digital technologies to provide a personalised and unique experience for your visitors and engage customers in new ways.

We run events, practical workshops and one-to-one surgeries across Scotland to help you get the most out of digital technology. Sign up to explore everything from Google Analytics to mobile email marketing and measuring return on investment. Our autumn/winter programme of events will be available soon. 

You can also read our guides, case studies and insight articles, and watch online webinars to find out how digital technology can help your tourism business. 

Find digital tourism resources 

Digital Tourism Scotland is a partnership of seven organisations: Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland, and VisitScotland.