Experienced in international trade? You’ll benefit from our advanced programme to gain an edge over your competitors and prepare for international growth.
Advanced content covers:
- International business strategy and planning
- Maximising sales channel performance
- Using the web to compete in international markets
- International promotion and communication
- Collaborative ventures, joint-ventures and strategic alliances
- Managing overseas operations and acquisitions
- Finance, payments and international contracts
- International negotiation/influencing
- Presentation of advanced action plans
The advanced course is seminar-based, running over six-days with regular dates throughout Scotland.
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