Tourism augmented reality challenge

Main Content

Organisations can apply for a share of up to £70,000 to identify solutions to encourage tourism focussed innovation in augmented reality. 

Augmented reality (AR) technology offers ways to plan and consume visitor experiences much more seamless, interactive, and simple.  

This technology makes it possible to layer digital enhancements over an existing reality or real life scenario. For tourism, this could mean that booking your hotel, accessing information while you’re there, navigating around your destination, translating written or spoken signs or conversations, and locating dining and entertainment options can all be done simply through an app on mobile devices. 

Tourism NI are looking for proposals from technology and tourism stakeholders with innovative digital ideas relevant to developing the use of augmented reality technologies. They want to see solutions with potential appeal to the wider tourism marketplace, that also consider the underlying operational and commercial models. 

For potential applicants looking to find out more information, there's a briefing event on 3 November 2017 at 10.30am in the Stormont Hotel, Belfast. 

Find out more