Opportunity: B2B ecommerce

Country: USA

Sector: Consumer industries

Business-to-business (B2B) marketplaces and platforms have flourished during the pandemic. Niche marketplaces are ideal for Scottish companies because they can offer significant sales opportunities, have very few barriers to entry and are relatively low cost.

Scottish Development International is developing relationships with B2B marketplaces including Faire.com, ShopZio, and Joor, with a view to getting more Scottish companies registered on their platform to efficiently target retail in the US.

With these platforms, companies can bypass the traditional and sometimes costly sales structures to engage the market directly. A number of these platforms also target retailers who are focused on a premium buyer.

B2B ecommerce transactions represent over 17% of B2B sales in the US, however this trend is growing. It is estimated that as much as 75% of B2B spending will take place via online marketplaces in the next five years.

We estimate that ecommerce could represent a $5 million USD opportunity for Scottish companies in the long term.

This opportunity is open to Scottish manufacturers of consumer products who are interested in selling products B2B to independent US retailers.

If you are interested in this opportunity and would like to talk to one of our in-market specialists, complete our online form and we'll be in touch.

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