Filter component

USA: ecommerce export opportunities for Scottish businesses

Market opportunity: Ecommerce

Key details

Opportunity: Ecommerce

Country: USA

Sector: Consumer goods


Ecommerce represented roughly $602 billion USD in sales in the USA in 2019. The sector grew at a rate of roughly 14.8% annually while traditional retail hovered around a 1.9% growth rate. During the Covid-19 pandemic, the shift toward ecommerce has dramatically accelerated.

We expect this to be a continued evolution and to further disrupt the retail industry following changes in buying behaviour as a result of the pandemic. At the same time, retailers are refocusing their strategy, closing stores and investing in ecommerce.

The trend toward direct-to-consumer business models and the high visibility of marketplaces are also accelerating change within the industry.

Scale of opportunity

Ecommerce sales are expected to increase by over 30% in the USA in 2020.

While the consumer products market is highly price competitive, there is growing interest in brands that offer sustainability and social responsibility. Younger consumers are looking for niche brands alongside those that align with their social values.

We estimate that ecommerce could represent a $17 million USD opportunity for Scottish companies in the long term.

Eligible companies

This opportunity is open to:

  • Scottish manufacturers of consumer products who are willing to establish distribution and fulfilment capabilities in the USA
  • Companies will have more success in this lucrative market if they can invest in the technical infrastructure and marketing assets required

Register your interest

If you are interested in this opportunity and would like to talk to one of our in-market specialists, complete our online form and we'll be in touch.

Register your interest

Register your interest

Get in touch with our in-market specialists to find out more about this export opportunity.