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Scottish Tourism Leadership Programme

Scottish Tourism Leadership Programme

Work in Scotland's tourism industry? Looking to develop your leadership skills? This comprehensive series of leadership skills courses, delivered across Scotland, provides accredited leadership training and ongoing professional development for new and experienced leaders.

What's it about? 

If you're looking to develop your leadership skills, the Scottish Tourism Leadership Programme will give you the confidence to make decisions and get the best from yourself. It will provide you with the skills, knowledge and insights required to grow as a leader within your business, community and wider destination.

Delivered across Scotland, the programme offers high-quality, accredited leadership training and ongoing professional development, giving you the opportunity to:

  • Develop personal skills and expertise
  • Gain insight from fellow participants and and learn from industry and destination experts
  • Become part of a growing network of people working together to develop innovative tourism opportunities

Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland Enterprise and Skills Development Scotland are working together to deliver the programme, which will run until March 2022.

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Introduction to tourism leadership 

Online courses starting August 2021

The economic, social, and cultural impacts of the Covid-19 pandemic present unprecedented challenges for destination leaders. As part of the Scottish Tourism Leadership Programme, join likeminded, motivated tourism leaders on this fully-funded, 3-day online course to help your business and destination respond and recover from the impacts of the pandemic. It will cover:

  • Place and destination leadership and development
  • Understanding the importance of the holistic nature of the end to end customer journey
  • Understanding market trends and drivers (such as digital and sustainability)
  • The critical need to enhance market resilience for innovation, visitor experience and product development

There will be eight courses running throughout 2021/22, some of which will be customised around specialist sub-sectors. 

Find out more and apply on Edinburgh Napier University website

Upcoming courses and activities

Communities Leading in Tourism – an online personal development programme led by Highlands and Islands Enterprise helping communities shape the future of local tourism. The programme will start in the last week of September. Applications will close on 29 August 2021. Find out more and apply

Tourism Leadership Course – coming online soon, this fully-funded course will provide more experienced individuals within key destinations with a longer, more in-depth look at the leadership skills, knowledge, behaviours and networks required to take on industry leadership roles at a destination level. Three cohorts of this course will be running across Scotland, starting in September, with application process opening in August.

Further information will be available through FindBusinessSupport over the coming weeks.

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