International online marketplace guides

Selling on the Amazon UK online marketplace

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Selling on the Amazon UK online marketplace

Getting started on Amazon UK

Amazon is the world's largest online marketplace. It operates in multiple markets worldwide.

Amazon UK enables sellers to use the European Fulfilment programme where sellers can sell in 4 other European markets (France, Germany, Spain, Italy) on a single UK account. Around 90% of the UK's online shoppers have made a purchase on Amazon.

As a seller, you’ll pay a monthly subscription fee. For an additional fee, you can also have your order logistics (warehouse storage, packing, delivery) fulfilled by Amazon. Amazon operates as a catalogue system with multiple sellers for different products.

So, brand owners can perform well by setting up their own account with no re-sellers. Amazon is available in most countries worldwide, and each market has various different set up processes. In the case of Amazon UK - you can operate into Europe through the UK platform.


Amazon UK is a business-to-consumer (B2C) market place, selling to customers in the UK and Europe.


You can sell on Amazon if your business is in one or more of the following sectors:

  • Textiles
  • Technology
  • Food and Drink
  • Sports
  • Electronics
  • Health and Beauty

Subscriptions and fees

As a seller on Amazon, you must pay a monthly fee, which begins at £25. 

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.