International online marketplace guides

Selling on the Fruugo online marketplace

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Selling on the Fruugo online marketplace

Getting started on Fruugo

Fruugo is a UK company that connects buyers to products from all over the world. It launched in 23 countries in 2013. And a business-to-business (B2B) site was launched in 2015.

One of its main selling point is that it uses a single feed to give you access to multiple countries worldwide. This could be beneficial if your business is new to international e-commerce.

Fruugo’s marketplace automatically translates listings to 15 different languages, so it’s a true multimarket platform. It also removes the need to list items on numerous localised versions of a marketplace.

You don’t pay any monthly or listing fees, instead you pay Fruugo a percentage commission for each sale. Fruugo has around 1.5 million customers worldwide, but that’s growing rapidly.


Fruugo is a business-to-consumer (B2C) and business-to-business (B2B) market place, selling to customers in the UK and Europe.


You can sell on Fruugo if your business is in one or more of the following sectors:

  • Clothing
  • Fashion
  • Health and beauty
  • Kids items
  • Electronics

Subscriptions and fees

Commission is charged on a per item sold basis. This starts at 15%, plus an additional 2.3% for payment processing.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.