International online marketplace guides

Selling on the Jumia online marketplace

Online payment using a smartphone - Photo by Pexels

Selling on the Jumia online marketplace

Getting started on Jumia

Jumia is the leading e-commerce site in Nigeria, with over 15 million monthly visitors.

Its marketplace features over 50,000 local and international brands.

Part of the marketplace is the Jumia mall. This features well-known international brands. Jumia sources products from the brand owner themselves or via local distributors.

You can also register as a seller on the main marketplace. You’ll need to apply to do this.

International sellers are permitted, but Jumia use bank transfers for making payments, so opening a local bank account is a good option.

Fulfilment is the responsibility of the seller and fulfilment and postal standards can vary throughout the continent. It's advisable to thoroughly research these options to ensure orders can be fulfilled promptly.



Jumia is a business-to-consumer (B2C) market place, selling to customers in Nigeria and wider Africa


You can sell on Jumia if your business is in one or more of the following sectors:

  • Textiles
  • Technology
  • Food and Drink
  • Sports
  • Electronics
  • Health and Beauty

Subscriptions and fees

Jumia charge commission on items sold and these vary, depending on the item, from 2.5-20%.

Contact us

Get in touch with our trade advisers who can help you sell on international online marketplaces.


All information provided on this web page is for general guidance only. Due diligence on a given third party or listing remains the exclusive responsibility of the end user. Whilst every effort is made to ensure the accuracy of the details represented, Scottish Enterprise cannot endorse, recommend or accept responsibility for any transactions conducted between the user and a given third party or listing provided on this web page. Scottish Enterprise has compiled these guides using secondary sources and all information was correct at the time or writing.